{"id":326,"date":"2019-06-26T11:48:09","date_gmt":"2019-06-26T11:48:09","guid":{"rendered":"https:\/\/www.platts.co.uk\/blog\/?p=326"},"modified":"2020-08-03T10:09:28","modified_gmt":"2020-08-03T10:09:28","slug":"ford-unveils-the-sporty-and-athletic-new-puma","status":"publish","type":"post","link":"https:\/\/www.platts.co.uk\/blog\/2019\/06\/26\/ford-unveils-the-sporty-and-athletic-new-puma\/","title":{"rendered":"Ford Unveils the Sporty and Athletic new Puma"},"content":{"rendered":"\n<p>Ford today unveiled the <a href=\"\/new-cars\/ford\/new-puma\/\">new Ford Puma<\/a> \u2013 that fuses stunning exterior design, best-in-class uncompromised load space, and sophisticated mild-hybrid powertrain technology. <\/p>\n\n\n\n<p>The <a href=\"\/new-cars\/ford\/new-puma\/\">new Ford Puma<\/a> introduces a new chapter in Ford\u2019s design identity with charismatic styling cues including distinctive wing-top mounted headlamps and athletic, aerodynamic lines. Compact crossover proportions deliver a raised ride-height for a confidence-enhancing driving experience, and support class-leading uncompromised luggage capacity of 456 litres.<\/p>\n\n\n\n<p>Powerful, responsive performance and optimised fuel efficiency is delivered for <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> customers using Ford\u2019s EcoBoost Hybrid 48-volt technology. The mild-hybrid powertrain seamlessly integrates electric torque assistance with a low-friction, three-cylinder 1.0\u2011litre&nbsp;EcoBoost petrol engine to deliver up to 155 PS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advanced\ndriver assistance technologies delivering a simpler and less stressful driving\nexperience include:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Adaptive Cruise Control with Stop &amp; Go, Speed Sign Recognition and Lane Centring, for effortlessly negotiating highway and stop-start traffic<\/li><li>New Local Hazard Information, which can inform the driver of hazardous situations in the road ahead before they become visible to the driver or vehicle sensors<\/li><\/ul>\n\n\n\n<p><a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> is also the first vehicle in its segment to offer hands-free tailgate and Lumbar Massage Seat comfort and convenience technologies.<\/p>\n\n\n\n<p>\u201cOur customers told us they want a compact vehicle with stand-out looks that also delivers solutions for everyday living. The result is our <a href=\"\/new-cars\/ford\/new-puma\/\">new Ford Puma<\/a> \u2013 charismatic, practical and offering technologies from massage seats to mild-hybrid powertrains,\u201d said Stuart Rowley, president, Ford of Europe.<\/p>\n\n\n\n<p><a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> will go on sale at the end of 2019, and will be produced with exceptional craftsmanship and quality at Ford\u2019s Craiova Assembly Plant, Romania, following nearly \u20ac1.5 billion investment since 2008.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Evocative design meets\nclass-leading practicality<\/strong><\/h2>\n\n\n\n<p>Stylish, sporty and seductive, the <a href=\"\/new-cars\/ford\/new-puma\/\">new Ford Puma<\/a> optimises Ford\u2019s B-car architecture using an optimised wheelbase and track to deliver head-turning SUV proportions.<\/p>\n\n\n\n<p><a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> features a low, sloping roofline for a dramatic, instantly recognisable silhouette, and bucks the trend for wedge-style crossover side profiles with an \u201canti-wedge\u201d design that features a flatter belt-line to deliver balanced proportions. Ford\u2019s design team created highly emotional surfacing over the distinctively proportioned stance of the vehicle, and alongside the engineering team, delivered uncompromised style, access and load-space. <\/p>\n\n\n\n<p>Sensual surfacing continues along the sides of the <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a>, with pronounced wheel arches amplifying the sporty character. The expressive front-end features intricately designed \u201ccanoe-shaped\u201d headlamps that sit high on the wings, while the LED fog lamps are positioned directly below, integrated into the front air curtain inlets that guide airflow across the front wheels to reduce turbulence for improved aerodynamics. Extending forward to the instantly recognisable front grille, the headlamps give <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> a bold, aerodynamic front design and an approachable face.<\/p>\n\n\n\n<p>The amplified proportions of <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> are enhanced further by a unique \u201cfloating\u201d A-pillar design. This uninterrupted connection of belt line to cowl positions the visual mass of the cabin further rearward, delivering a powerful yet distinctly elegant silhouette.<\/p>\n\n\n\n<p>\u201cFrom\nday one we envisioned a vehicle in this segment that was immediately\nrecognisable \u2013 and as a result we\u2019ve created a compact crossover unlike\nanything we\u2019ve ever produced before,\u201d said George Saridakis, director, Interior\nand Exterior Design, Ford of Europe. \u201cThis stunning new look represents the\nnext chapter in Ford\u2019s design identity, while the overarching concept of \u2018sexy\nsanctuary\u2019 employs ingenious and elegant engineering solutions that \u2013 in\ncombination with the highly expressive exterior \u2013 will delight and surprise\ncustomers, fulfilling their distinct needs and desires.\u201d<\/p>\n\n\n\n<p>The <a href=\"\/new-cars\/ford\/new-puma\/\">new Puma crossover<\/a> is introduced with distinctive personalities including the sporty Puma ST-Line and stylish <a href=\"\/new-cars\/ford\/new-puma\/\">Puma Titanium<\/a>, reflecting individual customers\u2019 preferences. <\/p>\n\n\n\n<p><a href=\"\/new-cars\/ford\/new-puma\/\">Puma Titanium<\/a> features unique Pearl Grey machined 17-inch alloy wheels, and chrome elements for the grille, side skirts and fog lamps. The rear diffuser and skid plate are finished in metallic grey, and the window surrounds in high gloss black. Inside, <a href=\"\/new-cars\/ford\/new-puma\/\">Puma Titanium<\/a> is offered with a leather-effect steering wheel, wood-effect appliques for the cluster bezel and instrument panel, and distinctive fabric inserts for the door interiors.<\/p>\n\n\n\n<p>The Ford Performance-inspired <a href=\"\/new-cars\/ford\/new-puma\/\">Puma ST-Line X <\/a>is offered with 18-inch standard or 19-inch optional matt black machined alloy wheels and a sports suspension with specially tuned springs and shock absorbers. At the front, the ST-Line grille features matt black elements and a high-gloss surround, high-gloss foglamp surrounds, and an optional larger, functional roof-spoiler.<\/p>\n\n\n\n<p>Bold signature ST-Line lower wing elements direct air to the air-curtain inlets. Inside, the <a href=\"\/new-cars\/ford\/new-puma\/\">Puma&nbsp;ST\u2011Line<\/a> features a flat-bottomed steering wheel and signature red stitching \u2013 also available on the optional partial leather seats. Alloy pedals, an aluminium gear shifter and signature black headliner further heighten the sporty character. <\/p>\n\n\n\n<p>A\npalette of 10 vibrant exterior colours includes Blazer Blue, Frozen White, Race\nRed, Solar Silver, Agate Black, Lucid Red, Grey Matter, Desert Island Blue,\nMagnetic and Metropolis White.<\/p>\n\n\n\n<p><a href=\"\/new-cars\/ford\/new-puma\/\">Puma\u2019s<\/a> seductive styling belies unprecedented compact crossover practicality, supported by innovative rear stowage solutions that offer practical solutions to everyday storage problems. <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> delivers best-in-class uncompromised load space and rear luggage space of 456 litres. A&nbsp;flexible load compartment can comfortably accommodate a box 112 cm long, 97&nbsp;cm wide and 43 cm high with the second row of seats folded flat. <\/p>\n\n\n\n<p>Developed\nto meet and exceed customer requirements for practical luggage space, the Ford\nMegaBox provides a deep, versatile storage space that is capable of comfortably\naccommodating two golf bags in an upright position.<\/p>\n\n\n\n<p>The\nstorage solution offers a capacity of 80 litres in a space 763 mm wide, 752 mm\nlong and 305 mm deep, which can house unstable items up to approximately 115 cm\ntall \u2013 such as houseplants \u2013 in an upright position. Alternatively, with the\nlid down, the space can be used to conceal dirty sports equipment or muddy\nWellington boots. The synthetic lining and drain plug in the bottom of the Ford\nMegabox makes it easy to clean with water.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">For even greater versatility, the <a href=\"\/new-cars\/ford\/new-puma\/\">Puma\u2019s<\/a> boot floor can be easily adjusted using just one hand to suit load requirements, and to hold one of three positions in the cargo area:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>In the lowest position, the maximum storage volume available while concealing the Ford MegaBox is delivered.<\/li><li>In the high position, the area  underneath increases to create a cargo floor that is level with the  fold-flat second-row seats.<\/li><li>Removed, the floor can be securely stored  vertically against the back of the second-row seats for full 456-litre capacity.<\/li><\/ul>\n\n\n\n<p>The\nadjustable boot floor features a honeycomb structure inspired by the\nhexagon-shaped cells used in the construction of high-strength components for\njet planes and supercars, for durability and strength.<\/p>\n\n\n\n<p>Loading the <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> is made even easier with Ford\u2019s segment-first hands-free tailgate technology. The system allows access to the boot space even with arms full of groceries, kids or sports equipment, using a simple kicking motion under the rear bumper.<\/p>\n\n\n\n<p>The <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> tailgate also features an innovative incorporated parcel shelf solution \u2013 solving the challenge of what to do with the parcel shelf when loading, unloading and carrying large items. The tailgate mounted luggage cover moves in unison with the tailgate and removes the need for side supports, ensuring unhindered access to the rear load area. The flexible luggage cover easily moulds itself around bulky items. <\/p>\n\n\n\n<p>\u201cThroughout the development process, our goal was to deliver an unprecedented degree of practicality in a compact and efficient package,\u201d said Norbert Steffens, Puma chief programme engineer. \u201c<a href=\"\/new-cars\/ford\/new-puma\/\">Puma\u2019s<\/a> unique Ford MegaBox and parcel shelf are examples of the innovative thinking that helped us deliver flexibility without compromising on style.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Advanced powertrain technology\n<\/strong><\/h2>\n\n\n\n<p>Earlier this year, Ford announced that every one of the company\u2019s nameplates launched from the <a href=\"\/new-cars\/ford\/focus\/\">all-new Focus<\/a> onwards will include an electrified option. <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> customers will be among the first to benefit from Ford\u2019s sophisticated mild-hybrid architecture \u2013 tailored to enhance fuel efficiency while complementing Ford\u2019s fun to drive experience with more powerful and responsive performance.<\/p>\n\n\n\n<p>EcoBoost Hybrid technology enhances <a href=\"\/new-cars\/ford\/new-puma\/\">Puma\u2019s <\/a>1.0-litre EcoBoost petrol engine with an 11.5 kW belt-driven integrated starter\/generator (BISG). Replacing the standard alternator, the BISG enables recovery and storage of energy usually lost during braking and coasting to charge a 48\u2011volt lithium-ion air-cooled battery pack. <\/p>\n\n\n\n<p>The\nBISG also acts as a motor, seamlessly integrating with the low-friction,\nthree-cylinder engine and using the stored energy to provide torque assistance\nduring normal driving and acceleration, as well as running the vehicle\u2019s\nelectrical ancillaries.<\/p>\n\n\n\n<p>Offered\nin 125 PS and 155 PS variants, the intelligent, self-regulating mild-hybrid\nsystem continuously monitors how the vehicle is being used to determine when\nand how intensively to charge the battery for optimal benefit, and when to\nutilise the stored battery charge using one of two strategies:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Torque substitution, which deploys the electric motor functionality of the BISG to provide up to 50 Nm of  torque \u2013 reducing the amount of work required from the petrol engine for a fuel efficiency improvement of up to 9 per cent, based on WLTP analysis. Torque substitution contributes to CO<sub>2<\/sub> emissions from 124 g\/km and fuel efficiency from 5.4&nbsp;l\/100&nbsp;km for the 125 PS variant, and CO<sub>2<\/sub>      emissions from 127&nbsp;g\/km and fuel efficiency from 5.6 l\/100 km for the      155 PS variant*<\/li><li>Torque supplementation, which deploys the electric motor functionality of the BISG to increase the total torque available from the powertrain by up to 20 Nm above the level available from the petrol engine alone at full load \u2013 and deliver up to 50 per cent more torque at lower rpm \u2013 for optimised performance<\/li><\/ul>\n\n\n\n<p>The\nelectric torque assistance helps deliver punchier, more responsive performance,\nwith up to 50 per cent more torque available at lower engine speeds, for a more\nflexible and connected driving experience. The BISG has also enabled Ford\nengineers to lower the 1.0-litre EcoBoost engine\u2019s compression ratio and add a\nlarger turbocharger for more power, by mitigating turbo-lag using torque supplementation\nthat also rotates the engine faster for maintained turbocharger boost response.<\/p>\n\n\n\n<p>Able to restart the engine in approximately 300 milliseconds \u2013 about the same as the blink of an eye \u2013 the BISG also enables the <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> EcoBoost Hybrid\u2019s Auto Start-Stop technology to operate in a wider range of scenarios for even greater fuel savings, including when coasting to a stop below 15 km\/h (10 mph) and even when the vehicle is in gear with the clutch pedal depressed.<\/p>\n\n\n\n<p>\u201cOur 1.0-litre EcoBoost engine has already\nproven that fuel efficiency and performance can go hand-in-hand. Our EcoBoost\nHybrid technology takes that to the next level,\u201d said Roelant de Waard, vice\npresident, Marketing, Sales &amp; Service, Ford of Europe. \u201cWe believe\ncustomers are going to love the smooth and urgent power delivery of our\nEcoBoost Hybrid powertrains just as much as they\u2019ll enjoy less-frequent trips\nto the fuel pumps.\u201d <\/p>\n\n\n\n<p>In\naddition, customers can choose from advanced range of Ford EcoBoost petrol and\nFord EcoBlue diesel engines that are supported by standard Auto Start-Stop for further\nreduced running costs, and a slick-shifting six-speed manual transmission.<\/p>\n\n\n\n<p><a href=\"\/new-cars\/ford\/new-puma\/\">Puma\u2019s<\/a> 125 PS 1.0-litre EcoBoost engine will deliver 131&nbsp;g\/km CO<sub>2<\/sub> emissions and 5.8 l\/100 km fuel efficiency. A diesel powertrain option and seven-speed automatic dual-clutch transmission will join the line-up after launch.<\/p>\n\n\n\n<p><a href=\"\/new-cars\/ford\/new-puma\/\">Puma\u2019s<\/a> 1.0-litre EcoBoost and EcoBoost Hybrid powertrains also feature Ford\u2019s industry-first cylinder deactivation system for a three-cylinder engine, which automatically switches off one the engine\u2019s cylinders when full capacity is not needed, such as when coasting or cruising. The system can disengage or re-engage one cylinder in 14 milliseconds.<\/p>\n\n\n\n<p><a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> further optimises Ford\u2019s B-car architecture that also delivers class-leading driving dynamics for the <a href=\"\/new-cars\/ford\/fiesta\/\">Ford Fiesta<\/a>. A new, stiffer twist-beam rear suspension, larger shock absorbers, stiffer suspension bushes and optimised suspension top mounts reduce friction and enhance stiffness throughout the chassis to support best-in-class driving dynamics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Confidence-inspiring\ntechnologies<\/strong><\/h2>\n\n\n\n<p><a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> utilises 12 ultrasonic sensors, three radars and two cameras positioned around the car to deliver a suite of Ford Co-Pilot360 technologies that enhance protection, driving and parking, and are designed to make the driving experience more comfortable, less demanding and safer. <\/p>\n\n\n\n<p>Enabled\nby the seven-speed automatic gearbox, Adaptive Cruise Control with Stop &amp;\nGo, Speed Sign Recognition and Lane Centring helps the vehicle maintain a comfortable\ndriving distance from vehicles ahead. The system also helps reduce stress\nduring long road trips by keeping the vehicle centred in its lane, and can\nadjust the vehicle speed to within legal limits by monitoring the roadside and\noverhead gantries for speed signs. This is in addition to using information\nfrom the on-board navigation system. <\/p>\n\n\n\n<p>Stop\n&amp; Go enables the Adaptive Cruise Control system to bring the vehicle to a\ncomplete halt in stop-start traffic using up to 50 per cent of total braking force,\nand automatically pull away if the stopping duration is less than 3 seconds.\nFor stopping durations greater than 3 seconds, the driver can push a steering\nwheel button or gently apply the accelerator pull away.<\/p>\n\n\n\n<p>New Local Hazard Information functionality \u2013 enabled by the <a href=\"\/ford\/fordpass\/\">FordPass <\/a>Connect on-board modem \u2013 can inform drivers of a hazardous situation on the road ahead, even if the incident is not visible due to a bend in the road or other vehicles. <\/p>\n\n\n\n<p>Local\nHazard Information notifications are delivered independent of sat-nav, based on\nup-to-the minute data provided by HERE Technologies \u2013 sourced from local\nauthorities, emergency services, and driving data from other vehicles connected\nto \u201cthe cloud\u201d. <\/p>\n\n\n\n<p>Notifications\nof hazards including road works; broken down vehicles; animals, pedestrians and\nobjects in the carriageway; and even hazardous driving conditions are delivered\nto the vehicle over-the-air, giving drivers advanced warning of developing\nsituations beyond their field of vision.<\/p>\n\n\n\n<p>For\nthe first time on a B-segment Ford, a rear wide-view camera captures a\n180-degree view that can be displayed on a touchscreen inside the car \u2013 so\npassing pedestrians, cyclists and other vehicles can be more easily seen when\nreversing out of parking spaces or driveways.<\/p>\n\n\n\n<p>Also helping <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> drivers reverse with greater confidence, Ford\u2019s Blind Spot Information System (BLIS) with Cross Traffic Alert can provide a warning when reversing of vehicles that may soon be crossing behind them. The system can apply the brakes to avoid or mitigate the effects of collisions if drivers do not respond to warnings.<\/p>\n\n\n\n<p>Ford\u2019s Active Park Assist with Perpendicular Parking helps drivers find suitable spaces and park hands free nose-to-tail and side-by-side with other cars. Auto high beam technology can automatically dip the <a href=\"\/new-cars\/ford\/new-puma\/\">Puma\u2019s<\/a> headlights to prevent dazzling oncoming drivers. <\/p>\n\n\n\n<p>Further\nenhancing Ford\u2019s Lane-Keeping System, Road Edge Detection functionality can\nrecognise where a paved road transitions to an impassable surface, such as a\nsoft verge, gravel hard shoulder, or grass. The system can apply a torque to\nthe steering wheel to prevent the vehicle from drifting off the carriageway.<\/p>\n\n\n\n<p><a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> technologies also help drivers negotiate busy urban environments. Pre-Collision Assist with Pedestrian Detection can detect people who are in or near the road ahead, or who may cross the vehicle\u2019s path. The system is designed to reduce the severity of some frontal collisions involving vehicles and pedestrians, or help drivers avoid some impacts altogether. Puma features an enhanced version of the technology with a wider camera angle that helps better track pedestrian movements.<\/p>\n\n\n\n<p>Should\nan accident occur, Post-Collision Braking technology helps to reduce the impact\nof a potential secondary collision by automatically applying moderate brake\npressure when an initial collision event is detected; slowing the vehicle can\npotentially lessen injury to occupants and further damage to the vehicle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional\ntechnologies designed to help Puma drivers avoid accidents include:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Evasive Steering Assist, designed to operate at city and motorway speeds, which uses radar and a camera to detect slower-moving and stationary vehicles ahead and provides steering support to enable drivers to manoeuvre around a vehicle if a collision is imminent<\/li><li>Wrong Way Alert uses a windscreen mounted camera and information from the car\u2019s navigation system to provide drivers with audible and visual warnings when driving through two \u201cNo Entry\u201d signs on a motorway ramp<\/li><\/ul>\n\n\n\n<p>\u201cPuma is offered with an unprecedented array of technology for its segment,\u201d Steffens said. \u201cFeatures from wireless charging to Stop &amp; Go are designed to fit seamlessly into owners\u2019 lives, and make driving <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> an effortless and intuitive experience.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Innovative and inviting\n<\/strong><\/h2>\n\n\n\n<p><a href=\"\/new-cars\/ford\/new-puma\/\">Puma\u2019s<\/a> innovative and upscale interior is designed to help owners take control of \u2013 and offer a sanctuary from \u2013 the pressures of everyday life. <\/p>\n\n\n\n<p><a href=\"\/new-cars\/ford\/new-puma\/\">Puma\u2019s<\/a>  lumbar massage front seats revitalise tired muscles and contribute to more relaxing journeys. The three-bladder massage system features three intensity settings and adjustable rolling directions. <\/p>\n\n\n\n<p>Front\nseats feature a sculpted slim-back design that maximises knee clearance for\nsecond row passengers, while the second row bench seat contour has been\ndesigned to improve ingress and egress. The driver\u2019s seat is also height\nadjustable.<\/p>\n\n\n\n<p>In\naddition, a full-length openable panorama roof comprising two almost-full width\npanes of toughened, tinted glass creates an even more spacious and airy feel\nfor occupants in the front and rear.<\/p>\n\n\n\n<p>Helping\ndrivers stay on top of busy work and social lives, innovative features include\na wireless charging pad for effortlessly recharging smartphones on the move. Removing\nthe need to occupy one of the Puma\u2019s two USB inputs with a charging cable, the\npad sits just beneath the instrument panel and will detect compatible devices\nto automatically initiate charging. <\/p>\n\n\n\n<p>Devices can remain connected via Bluetooth to Ford\u2019s SYNC 3 communications and entertainment system while using wireless charging, allowing <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> drivers to control audio, navigation and connected smartphones using simple voice commands. The system delivers Apple CarPlay and Android Auto\u2122 compatibility at no extra cost, and is supported by an 8-inch central touchscreen that can be operated using pinch and swipe gestures. <\/p>\n\n\n\n<p><a href=\"\/ford\/fordpass\/\">FordPass Connect<\/a> on-board modem technology turns <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> into a mobile WiFi hotspot with connectivity for up to 10 devices. The system allows a range of convenient features via the <a href=\"\/ford\/fordpass\/\">FordPass<\/a> mobile app, including Vehicle Locator; Vehicle Status that checks fuel levels, alarm status, oil life and more; remote Door Lock Unlock; and Remote Start for models equipped with the seven-speed automatic transmission. <\/p>\n\n\n\n<p>An\navailable B&amp;O Sound System has been dynamically tuned to ensure a premium\naudio experience regardless of the driving conditions. <\/p>\n\n\n\n<p>The\n10-speaker system includes a 150 mm by 200 mm externally coupled subwoofer\nintegrated into the boot without compromising luggage space, and delivering a smooth\nbass tone. The tweeter positions have been optimised to produce a wider sound\nstage at seating level, delivering an enveloping listening experience for all\noccupants. The system is powered by a 575-watt Digital Signal Processing\nAmplifier that controls equalisation and audio mixing including selectable\nSurround Sound.<\/p>\n\n\n\n<p>In\naddition, a 12.3-inch fully-configurable digital instrument cluster allows\ndrivers to personalise and prioritise display of information including driver\nassistance technology and sat-nav notifications. The cluster uses free-form\ntechnology that allows curved upper edges for seamless interior design. The\nfree-form panel features circuitry embedded across the display, enabling\ndesigners to mould it into shapes beyond the traditional rectangular design.<\/p>\n\n\n\n<p>In\naddition, the 24\u2011bit \u201ctrue colour\u201d digital instrument cluster generates\ndetailed, high definition, more intuitive images and icons displayed in the\nfull colour spectrum, making them brighter, less tiring on the eyes and easier\nto read.<\/p>\n\n\n\n<p>\u201cWe believe <a href=\"\/new-cars\/ford\/new-puma\/\">Puma<\/a> is going to really resonate with drivers in the UK,\u201d Rowley said. \u201cWe&#8217;ve gone to every length to give customers the flexibility they want, and the best-looking car they&#8217;ve ever owned.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ford today unveiled the new Ford Puma \u2013 that fuses stunning exterior design, best-in-class uncompromised load space, and sophisticated mild-hybrid powertrain technology. The new Ford Puma introduces a new chapter in Ford\u2019s design identity with charismatic styling cues including distinctive wing-top mounted headlamps and athletic, aerodynamic lines. Compact crossover proportions deliver a raised ride-height for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":327,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[37,16,54,82,56,38],"class_list":["post-326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ford-news","tag-crossover","tag-ford","tag-ford-puma","tag-future-ford-vehicles","tag-hybrid-vehicles","tag-suv"],"_links":{"self":[{"href":"https:\/\/www.platts.co.uk\/blog\/wp-json\/wp\/v2\/posts\/326"}],"collection":[{"href":"https:\/\/www.platts.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.platts.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.platts.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.platts.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=326"}],"version-history":[{"count":0,"href":"https:\/\/www.platts.co.uk\/blog\/wp-json\/wp\/v2\/posts\/326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.platts.co.uk\/blog\/wp-json\/wp\/v2\/media\/327"}],"wp:attachment":[{"href":"https:\/\/www.platts.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.platts.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.platts.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}