36 drivers across the Thames Valley have been killed as a result of not wearing a seat belt in the past 6 years, despite it being compulsory since 1983.
Last year, 880 people were prosecuted for seat belt offences in the Thames Valley.
Sgt Rob Heard, the Road Safety Sergeant for Hampshire and Thames Valley Police, said: “The vast majority of people are wearing their seat belts, unfortunately we are still finding people who decide to take the risk and travel in a vehicle without wearing a seat belt. You are twice as likely to die in a collision if you are not wearing a seat belt and in the event of an collision if unrestrained, you will hit the windscreen, or the front seat in the case of a rear seat passenger at a force of 30 to 60 times your own body weight.
Thames Valley Police and Hampshire’s Joint Roads Policing Unit will be carrying out a week of activity to ensure that drivers wear a seat belt and that child seats are fitted correctly.
“We will be also checking Child seats to make sure they are fitted and being used correctly. It has been identified that the majority of car seats across the UK are incorrectly fitted, where two in every three are not fitted properly. This may be contributing to the continuing rise in child road death and injury. If in doubt get your child seats checked by an approved fitter.”
The enforcement activity will run from Monday 11 March until Sunday 17 March in line with the National Police Chief Council’s campaign.